Certified Digital Marketing Course
Price₹ 30,000

Course Description

Digital Marketing is a mandatory skill for a large number of professional roles in the industry today in departments such as Marketing, Public Relations, Branding and HR. Through our Digital Marketing & other Courses, VACS has trained more than 1000 entrepreneurs, professionals, and students since 2018.

Here are the key reasons for which people take our Digital Marketing Course:

Course duration: 320 hours (Atleast 150 hours live training + 12 hours video based training + Practice and Self-study, with ~8hrs of weekly self-study)

Who Should do this course?

Marketing Professionals: Upskilling

Professionals in Other Roles: Upskilling, Career Shift, Freelancing

Business Owners & Entrepreneurs:Promote Business, Manage Agency

Digital Marketing Professionals: Career Growth

Students & Freshers: Job, Freelancing

Course Outline

  • • How do Search Engines work?
  • • Organic Search vs. Paid Search Results
  • • Keyword Research
  • • On-page SEO
  • • Off-page SEO
  • • Backlink Audits using SEMrush.com
  • • SEO Audit, Tools, Measurement
  • • Algorithm Updates
  • • Measurement with Google Analytics
  • • SEO Resources, Careers in SEO
  • • Getting Started with Social Media Marketing
  • • How does Facebook Advertising Work?
  • • LinkedIn as a Marketing Platform
  • • Crafting a Successful Social Media Strategy
  • • Deliverability
  • • Effective Email Content
  • • Customer Acquisition Strategies
  • • Effective Creative Introducing
  • • Nurturing & Automation
  • • Resources to do situational analysis and progressive updates
  • • Choosing an Automation Platform
  • • Simple Automation Functions from MailChimp
  • • Attracting your potential customers into conversion funnel
  • • Converting your prospects into leads using emails
  • • Landing Page
  • • Conversion Optimization
  • • Conversion Optimization Patterns for Engaging website Visitors
  • • Lifecycle Emails
  • • Introduction
  • • Google Analytics
  • • Content Performance Analysis
  • • Visitors Analysis
  • • Social Media Analytics
  • • Actionable Insights and the Big Picture
  • • Social CRM & Analysis
  • • Digital Analytics
  • • Platform Principles
  • • Facebook Marketing (in association with Facebook)
  • • Integrated Digital Marketing Strategy [2 Modules]
  • • Affiliate Marketing
  • • Media Planning & Buying
  • • How to become a Freelancer in Digital Marketing?
  • • E-commerce Listing and Marketplace Selling
  • • Programmatic Marketing
  • • Adobe Analytics – SiteCatalyst
  • • How to create an Infographic Resume
  • • Content Marketing (in association with LinkedIn)
  • • Lead Sourcing

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